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Desi Unplugged Advertising Options:

 

- The TV Show: :15, :30, :45 or 1 minute commercial spots available
- The Website: Banner ads, event promotions
- Sponsorships: The TV Show, Desi Unplugged Events

Why Advertise

In The Asian Indian Market:

 


Fastest Growing:
The Asian Indian population in the United States grew 38%, almost 15 times the national growth rate, between 2000-2005. Also, the highest for any Asian American community, and among the fastest growing ethnic group in the United States after Hispanic Americans.
 
California has the largest Asian population as of July 1, 2006 (5 million), as well as the largest numerical increase during the 2005 to 2006 period (114,000), followed by New York (1.4 million)

 

Affluent:
One in every twenty-six Indians in the US is a millionaire, comprising 10% of US millionaires.
 
Almost 67% of all Indians have a bachelor's or higher degree (compared to 28% nationally). Almost 40% of all Indians in the United States have a master's, doctorate or other professional degree, which is five times the national average.
Buying Power:
In 2007, Asian buying power accounted for 4.6 percent of total buying power.
 
With a combined disposable income of $88 billion, consumer savvies and strong brand loyalties make Asian Indian Americans a very attractive market.
 
Estimated annual buying power of $20 billion.
 
The five states with the largest Asian consumer markets account for 60 percent of all Asian buying power. They are California ($150 billion), New York ($44 billion), New Jersey ($29 billion), Texas ($29 billion) and Hawaii ($21 billion).

 

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